MTV - Group Hug

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Blobs cuddling in a group hug, colouring the grey scenery more and more in pastels and neon with each tender touch, welcome the viewer to a brand new series of international MTV idents starting April 2nd, 2012 around the world (except in the U.S.). This animation spot follows our first station ident for MTV International in July 2011, "Close & Caring", also created and directed by Mate Steinforth. C r e d i t s : Client & Lead Creative Direction: VIMN MTV World Design Studio, Milan/Italy Creative Director: Roberto Bagatti Associate Creative Director: Anna Caregnato Art Director: Scott Bendall Executive Producer: Cristina Mazzocca Producer: Beatrice Cardile Production Company: Sehsucht Ber